A website like any other marketing asset has limited shelf life, constant technological advancements make sites obsolete in a short period of time. Websites have gotten slimmer to mould themselves into mobile devices, they have shrug off technologies like Flash that consumed excessive computer resources and they have become clearer with the functional purpose taking precedence over aesthetic appeal.
If your website was designed over 2 years ago or more than that then you need to think about redesigning your website. Often a redesign can improve your business image, customer interaction & retention, better conversions or sales performance, improved search ranking and give you the ability to manage your content more effectively and efficiently.
As users see awe inspiring technologies on the web, they grow accustomed to good design and instinctively ignore poorly designed older sites. If the internet is an important marketing arena for your products, it is crucial for your site to maintain pace with the internet technologies, for continued success both in terms of sales from the site and customer retention.
Companies worry about the how and when to redesign their sites due to the constant change in web technologies, fearing a decrease in their web traffic and fewer visitors, and especially that their search engine ratings will fall. To help our clients overcome these fears, we write a redesign report, in counsel with the client, that describes reasons for them to redesign their site or reasons for them not to redesign with practical advice on how to ensure the redesign does not affect their google rankings. Our website redesign report contains the following information:
Interested in starting a project? Well then, lets get the ball rolling, To get started, simply
use our Start A Project and we’ll do the rest